Here is an excellent YouTube clip covering this topic by GraVoc Media Production on the subject.
Professor Hofstede's research in cross cultural HCI is international recognised and used across the industry.
This theory covers 6 aspects:-
- Power Distance Index (PDI)
- Individualism versus Collectivism (IDV)
- Masculinity versus Femininity (MAS)
- Uncertainty Avoidance Index (UAI)
- Long Term Orientation versus Short Term Normative Orientation (LTO)*
- Indulgence versus Restraint (IND)